Ashley Whillans is an assistant professor at Harvard Business School in the Negotiation, Organizations & Markets Unit, teaching the Negotiations course to MBA students. She studies how people navigate trade-offs between time and money. Her ongoing research investigates whether (and how) intangible incentives, such as experiential and time-saving rewards, affect employee motivation and well-being. In 2015 and 2018, she was named a Rising Star of Behavioral Science by the International Behavioral Exchange and the Behavioral Science and Policy Association. In 2016, she co-founded the Department of Behavioral Science in the Policy, Innovation, and Engagement Division of the British Columbia Public Service. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.